Unable to unlock Bootloader on Zenfone 9 and Zenfone 10

[totmakina]

 Because the bootloader could not be unlocked on Zenfone 9, I decided to write to Asus Support to be told when it would be possible to unlock the bootloader on Z9 and Z10. The response I received was that it would no longer be possible to unlock the boot on any of these phones. Upon receiving this news I decided not to buy the Z10. I think it is a big mistake that Asus has decided that the boot cannot be unlocked. I don't know if they will change their mind, but there will be many of us who decide NOT to buy it.

 

[lambrosgg]

Wow this is unacceptable. Being able to unlock the bootloader has been a selling point for Zenfones for years.  They can't just take it back.  I was actually considering upgrading to the ZF10 because I love the 9, but if they don't change this back I am never buying a Zenfone again. 

[landsome]

This news is particularly annoying given the short term that Asus offers for OS and security updates. I think that, long-term, they'll lose with this. After all, Asus is still a marginal player on the smartphone market, with niche products. People who buy niche products from relatively small manufacturers want options.  

[danielhep]

Very glad to see this thread before the US release of the ZF10. I will just purchase the S23 now instead of waiting, I am not willing to buy a phone permanently locked down by the manufacturer. If I was I'd just get an iPhone.

[Aligosla]

Wow, more and more disappointed in Asus! An email with that message is unacceptable, I hope they reverse it soon 

[imna357]

Same here, this is probably my 3rd and last Asus Phone...I used to like Asus because you can just bootloader unlock your phone with an App.