I certainly hope so, or my next phone will not be Asus...
At minimal, we should be able to choose our own accent colour and not be limited by 8 non vibrant pastels (realistically 4, since 4 we just slightly different shades of the same colour).
As far as the notification tray icons, that's more Google to blame. Still, other manufacturers have the option for smaller icons, removal of text labels etc.
Current options are non competitive and non innovative.