ColorSage
It's for security reasons mostly. There are quite a few logical reasons to have active anti-rollback mechanism and this is what every phone manufacturer does. For example, somebody could steal your phone, downgrade it to an older version that contains security flaws, exploit them and install spyware or access your data. It doesn't sound very realistic but better be safe than sorry. Or to patch unauthorised bootloader unlocking 😉
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Answer: "Others do that too", isnt a reason to do it yourself.
I understand why these things are there but, if you buy a phone, then you are the owner of that phone, so basically you need to have full control of it then, nobody else. So if i dont buy a service from Asus what secure my phone to work like they wanted, then i have to be rights to do what i ever wanted to do with it.
Yes we can use custom roms with Zenphone 6 because Asus at last offers us a unlock tool, ofcourse i dont want to do that yet, because rooting isnt what i want for my daily phone (banking apps and stuff), but im glad that Asus offers that tool.. and i hope that they can do that with their tablets too, that we who wanted, can upgrade them to use newer android on them with custom roms.
Power to the users!