The Zenfone 10 I bought for my son has a bootloader which is in Chinese.

[juvala]

This phone has been bought from a Singapore store, and shipped to me.
I did not have any clue that even though the android language can be selected to be English, the boot loader comes in Chinese, a language I can't read or navigate in. 
If I need to factory reset or handle some emergencies of my phone, there is no way I can do that.
Is there a way to set the language of the boot loader to English, or reinstall the English boot loader?

Note that: 1. I have no desire to change anything apart from having the English version of the Zenfone 10 Bootloader.
2. I stumbled into this issue when charging the phone while it was powered off, and I had something written in Chinese. 

Thanks

[Mansi_ASUS]

Hi @juvala,

It seems like you entered the fastboot mode.

Select the green one start/開始, and press power key to enter the system.

Also, can you please verify the following-

• By pressing the green button, are you able to enter the system normally?
• If you can enter the system, please try to reboot the phone and check if you enter fastboot mode again?

[juvala]

Hi @Mansi_ASUS 

The problem is that the menu is in Chinese!!!
There is no problem doing the above as you mentioned, I did it several times (without actually understanding the Chinese letters) this was before I even contacted Asus via Zentalk. The phone as far as I know is perfectly fine.
The issue is: Why am I forced to see the Boot Manager menu in Chinese?
Is there a boot manager setting where I can set the menu to be in English?

Regards,