Why is the Zenfone 10 still so expensive?

[testeri1]

I really want a small phone and the Zenfone 10 looks like the best option, but it still is priced as new even though it's been on the market for more than a year... Why is that? 😞

My other option is Galaxy S23, and that one does depreciate and is less expensive, but I don't like Samsungs UI

[Nebula47]

You have to pay to play! I had the S23 and the S24 and I like the Zenfone 10 better. The Zenfone 10 has better battery life, better one hand experience and better UI.  The S23/S24 have better cameras though. I know the Android 15 will be the last update but I don't think phones in general will need anything else as long as Google keeps updating it's apps.