Asus phone marketing strategy in America

newnewsnewnews Level 2
edited November 2020 in ZenFone 6

Please tell us some basic information before asking for help:

  1. Model Name: Asus ZENFONE 6
  2. Firmware Version: 171
  3. Rooted or not: NO
  4. Frequency of Occurrence:
  5. APP Name & APP Version (If your issue relates to the app):

In addition to information above, please also provide as much details as you can, e.g., using scenario, what troubleshooting you've already done, screenshot, etc.


Not quite understand Asus phone marketing strategy. Asus pushes the phone in very competitive countries i.e. India/Europe where there are many Chinese brand phones. However, in North America, there are very very few Chinese phones, most popular phones are samsung and iphone which are too expensive. As mid-price flagship phone, Asus has a big chance to win the consumer. They should stick in the N.A. market, release phone on every network provider, and do not jumping in and out the market from time to time as they did in the past which lost the consumers. Another good situation for them is the booming relationship between US and Taiwan.



  • jiat77453jiat77453 Level 1
    edited October 2020

    I would buy the asus rog phone 2. They have very decent products with accessible prices. It wouldn't hurt to work on the awareness about their phones. ASUS is mostly known as great computer manufacturer and that's the problem in my opinion, nobody knows that they make smartphones which are actually good. Being a gamer I would definitely prefer the rog phone over any iPhone or Samsung where we seem to pay seventy percent of the price for the brand alone. Apple lost me when they put a thousand dollars price on a fucking stand, ridiculous.

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